Ai Customer Support

October 15, 2025

Ai Customer Support

An AI-powered Customer Support Agent built with Python, Streamlit, and OpenAI GPT 1) What This Is

An AI assistant that handles customer inquiries across channels (chat, email, web widget), resolves known issues automatically, and escalates to humans when needed. It blends Large Language Models (LLMs), retrieval over your knowledge base, and business tools (tickets, CRM, order system).

2) Objectives

  • Reduce first-response time and increase first-contact resolution (FCR)
  • Provide consistent answers aligned with brand voice & policy
  • Deflect repetitive tickets while escalating edge cases gracefully
  • Maintain auditability, privacy, and safety

3) Core Capabilities

  • Intent detection & routing (billing, technical, account)
  • Retrieval-Augmented Generation (RAG) from FAQs, docs, policies
  • Tool use: create/lookup tickets, fetch order status, schedule returns
  • Stateful, multi-turn conversations with conversation memory
  • Escalation to human with structured handoff summary
  • Multilingual handling via translation pipeline (optional)
  • Analytics: topic trends, deflection rate, satisfaction signals

4) System Architecture (Conceptual)

  • Entry channels → Web chat, email, in-app messenger, social DMs
  • Gateway → Auth, rate limiting, PII redaction, request normalization
  • Orchestrator → Policy engine + dialogue manager
  • RAG layer → Indexes (FAQs, KB, release notes, policy docs) + re-ranker
  • Tools layer → CRM/ticketing (e.g., Zendesk), order DB, billing, calendar
  • LLM layer → General model (reasoning) + lightweight policy model (guardrails)
  • Observability → Logging, traces, quality evals, red-team sandbox
  • Storage → Conversation state, vector indexes, analytics warehouse

Suggested data flow: Input → Redaction → Intent + Entity extraction → Policy check → Retrieve docs → Compose tool plan → Tool calls → Draft answer → Guardrail review → Respond → Log & score.

5) Knowledge & Data Strategy

  • Sources: Help center, internal runbooks, product specs, policy/legal, historical tickets
  • Curation: Deduplicate, canonicalize, add metadata (product, locale, version)
  • Indexing: Chunk docs (200–500 tokens), create embeddings, store vectors
  • Freshness: Scheduled re-index; invalidate on content changes or releases
  • Versioning: Tag content by product version and effective date

6) Conversation Design

  • System prompts: brand voice, tone, compliance rules, disallowed claims
  • Persona: helpful, concise, non-committal on legal/medical/financial topics
  • Style: short answers first; expandable details; confirm next action
  • Memory: limited, time-bounded, and scoped to active session unless user opts in
  • Fallbacks: “I don’t know” + offer human help when confidence is low

7) Tooling & Actions (Theory)

  • Read-only: order status, subscription tier, outage page
  • Write actions: create ticket, refund request, RMA label, appointment slot
  • Preconditions: user consent, auth check, policy threshold
  • Audit trail: log prompt, retrieved docs, tool inputs/outputs, final answer

8) Guardrails & Policy

  • Safety filters: profanity, harassment, disallowed advice
  • PII handling: detection + redaction; minimize data retention
  • Compliance: GDPR/CCPA rights, regional data residency, consent banners
  • Hallucination controls: answer only from retrieved sources for sensitive topics; cite sources to agents (not necessarily to end users)
  • Change management: approval workflow for new intents/policies

9) Quality Evaluation (Offline & Online)

Offline (pre-deploy)

  • Answer accuracy (F1 on labeled Q&A)
  • Groundedness (percent citations supporting claims)
  • Toxicity / safety (red-team prompts)
  • Policy adherence (rubric-based evaluation)

Online (post-deploy)

  • FCR (first-contact resolution)
  • AHT (avg handling time) & agent workload reduction
  • Deflection rate (vs. human queues)
  • CSAT / thumbs-up rate
  • Escalation quality (clarity, completeness, steps tried)
  • Regression monitors (drift, latency, failure modes)

10) Escalation Design

  • Trigger when: low confidence, out-of-policy request, blocked tool, emotional user, VIP
  • Provide human agent with:
    • User profile & intent
    • Conversation transcript
    • Docs retrieved and tools attempted
    • Proposed next steps
  • Notify user of expected follow-up and preserve context.

11) Multilingual Strategy (Optional)

  • Detect languageTranslate in/out or use multilingual LLM
  • Maintain locale-specific policies (refund rules, regional contacts)
  • Localize KB content; avoid cross-locale policy leakage

12) Performance & Cost Considerations

  • Hybrid models: small model for intent & routing; larger model for complex cases
  • Caching: retrieval results + response templates for common intents
  • Batch embedding jobs; incremental re-indexing
  • Latency budget: target P95 < 2–3s for simple answers; progressive disclosure

13) Analytics & Ops

  • Dashboards: volumes by intent, deflection, CSAT, latency, top failures
  • Feedback loop: thumbs-down reasons auto-route to content updates
  • A/B tests: prompt tweaks, retrieval strategies, new tools
  • Incident runbooks: outage messaging, mass-macro updates

14) Risk & Limitations

  • Hallucinations if sources are sparse/outdated
  • Policy conflicts across teams/regions
  • Over-automation can frustrate users—always offer escape hatches
  • Privacy: strict scoping and data minimization are essential

15) Governance & Ethics

  • Human-in-the-loop for sensitive decisions (refund thresholds, cancellations)
  • Transparency: disclose AI use; let users request a human
  • Accessibility: WCAG-compliant UI, readable language, screen-reader friendly
  • Bias checks: evaluate for disparate outcomes across user segments

16) Rollout Plan (High-Level)

  1. Discovery: top intents, policies, KPIs, success definitions
  2. Content readiness: curate/clean KB; define escalation runbooks
  3. Pilot: limited channels/intents, heavy monitoring, human review
  4. Iterate: fix failure modes, expand tools, harden guardrails
  5. Scale: add channels/locales; formalize governance & DR plan

17) Documentation Structure (Suggested)

  • /docs/policies/ brand, compliance, tone, escalation rules
  • /docs/kb/ curated FAQs with owners & SLAs
  • /docs/prompts/ system + tool prompts with version history
  • /docs/evals/ test sets, rubrics, and baselines
  • /docs/runbooks/ outage, hotfix, incident response

18) FAQ (Sample)

  • Will it replace agents? No—aim is to augment agents and handle repetitive work.
  • What if it’s unsure? It escalates with context instead of guessing.
  • How do we keep answers up-to-date? Scheduled re-index + content ownership.
  • Which model should we use? Choose based on cost-latency-accuracy tradeoffs and required tool-use reliability.

19) Roadmap (Conceptual)

Phase 4: Personalization with opt-in memory & preferences

Phase 1: FAQ deflection + ticket creation

Phase 2: Tool use for order/billing workflows

Phase 3: Proactive support (outage notices, renewals)

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